My name is Alayna Wallace, and I am a media student who enjoys the challenge of delivering the right message to the right people.
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Traveling from the outskirts of Chicagoland, I joined Indiana University's Media School in 2015 where I began exploring my love for communication. In my time there, I've taken on various business classes while developing my design and writing skills through my advertising coursework. Although I appreciate a great visual or work of art, I am not simply a creative. I think strategically, determined to develop solutions to enhance your brand. Specifically, this past summer at Cramer-Krasselt I served on the Cedar Fair media team, reporting on quarterly data and drawing crucial insights for future media planning. I also served on a five-person intern team where we made friends with a cause we believed in—spreading migraine awareness. We developed The Migraine Perspective, a physical tool that simulated the visual and auditory effects of a migraine, and built a temporary website and SEM campaign to educate and support those suffering from migraines. At Service Sanitation, I became an expert in all things portable restrooms (aka porta potties) for two years. There, I spent countless hours researching, planning and writing blogs, maintaining an effective web presence, managing social media accounts, and determining appropriate media to reach our customers. I leveraged this experience to enhance my position as Marketing VP of The Letter Project, as I was one of the founders of the Indiana Chapter. 

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I am obsessed with understanding my audience and producing relevant content to them, making me passionate about advertising, media planning and PR. Want to learn more? Drop me a line below.